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North America Non-native Plant

Marguerite

Marguerite Daisy: A Cheerful Mediterranean Beauty for Your Garden If you’re looking for a plant that brings non-stop cheer to your garden, meet the marguerite daisy (Argyranthemum frutescens). This delightful perennial, also known by its former scientific name Chrysanthemum frutescens, is like that friend who always shows up with flowers ...

Marguerite Daisy: A Cheerful Mediterranean Beauty for Your Garden

If you’re looking for a plant that brings non-stop cheer to your garden, meet the marguerite daisy (Argyranthemum frutescens). This delightful perennial, also known by its former scientific name Chrysanthemum frutescens, is like that friend who always shows up with flowers and a smile – it just keeps blooming and blooming, asking for very little in return.

What Exactly Is a Marguerite?

The marguerite is a charming forb – basically a non-woody flowering plant – that originally hails from the sunny Canary Islands. While it’s not native to North America, this Mediterranean transplant has found a comfortable home in California’s similar climate, where it reproduces on its own and has become part of the naturalized landscape.

As a perennial in warmer zones, marguerites form bushy mounds of silvery-green foliage topped with classic white, daisy-like flowers featuring sunny yellow centers. Think of it as nature’s version of a polka-dot dress – simple, classic, and always in style.

Where Does It Grow?

In the United States, you’ll find marguerites thriving primarily in California, where the Mediterranean climate suits them perfectly. They’ve adapted so well that they now grow wild in many coastal areas.

The Appeal: Why Gardeners Love Marguerites

There’s a lot to love about these cheerful daisies:

  • Non-stop blooming: From spring through fall, they’re flower-producing machines
  • Low maintenance: Once established, they’re quite drought tolerant
  • Pollinator magnets: Bees and butterflies can’t resist those daisy faces
  • Versatile: Perfect for borders, containers, or coastal gardens
  • Salt tolerant: They laugh in the face of ocean spray

Growing Conditions: What Makes Them Happy

Marguerites are surprisingly easygoing, but they do have preferences:

  • Sunlight: Full sun is their jam – at least 6 hours daily
  • Soil: Well-draining soil is crucial; they hate wet feet
  • Water: Moderate water needs; drought tolerant once established
  • Climate: Hardy in USDA zones 9-11; treated as annuals in cooler areas

Garden Design: Where to Use Them

Marguerites are the Swiss Army knife of flowering plants. They work beautifully in:

  • Mediterranean-style gardens
  • Cottage garden borders
  • Coastal landscapes (they love salt air!)
  • Container gardens and planters
  • Rock gardens

Their bushy habit and continuous blooming make them excellent for providing structure and consistent color throughout the growing season.

Planting and Care Tips

Growing marguerites successfully is refreshingly straightforward:

  • Planting: Space plants 12-18 inches apart in well-amended, draining soil
  • Deadheading: Regular removal of spent flowers keeps them blooming longer
  • Pruning: Light pruning in late winter helps maintain shape
  • Propagation: Easy to grow from cuttings taken in spring or fall
  • Fertilizing: Light feeding during growing season; they’re not heavy feeders

Considerations for Responsible Gardening

While marguerites aren’t currently listed as invasive, they are naturalized in some California areas. As responsible gardeners, it’s worth considering native alternatives that provide similar benefits:

  • California aster (Symphyotrichum chilense) for daisy-like flowers
  • Seaside daisy (Erigeron glaucus) for coastal gardens
  • White-flowered coyote brush (Baccharis pilularis) for year-round structure

Wildlife and Pollinator Benefits

One of the marguerite’s strongest selling points is its appeal to beneficial insects. The simple, open flower structure makes nectar easily accessible to bees, butterflies, and other pollinators. During peak blooming season, you’ll likely find your marguerites buzzing with activity – a sure sign of a healthy garden ecosystem.

The Bottom Line

Marguerite daisies offer reliable beauty with minimal fuss, making them particularly appealing for beginning gardeners or anyone wanting maximum impact with minimal effort. While they’re not native to North America, they’re not currently problematic either. If you choose to grow them, you’ll be rewarded with months of cheerful blooms and happy pollinators.

Just remember to consider native alternatives for your region, and always garden responsibly. Whether you choose marguerites or their native cousins, your garden – and the local ecosystem – will benefit from thoughtful plant choices and proper care.

Marguerite

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Argyranthemum Webb - dill daisy

Species

Argyranthemum frutescens (L.) Sch. Bip. - marguerite

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA