Native Plants

Cooley’s Water-willow

Justicia cooleyi

USDA symbol: JUCO8

perennial forb

Lower 48 states: native

Meet Cooley’s water-willow (Justicia cooleyi), one of Florida’s most precious botanical treasures. This perennial forb might not be gracing garden centers anytime soon, but it’s definitely worth knowing about – especially if you’re passionate about native plant conservation. Cooley’s water-willow is a plant species native to the lower 48 states, ...

Cooley’s Water-willow may be listed as rare in your area.
Global Conservation Status

Status: S2 | Imperiled: Extremely rare. Typically 6 to 20 occurrences or 1,000 to 3,000 remaining individuals.

United States

Status: Endangered | Endangered. In danger of extinction throughout all or a significant portion of its range.

Cooley’s Water-Willow: A Rare Florida Native Worth Protecting

Meet Cooley’s water-willow (Justicia cooleyi), one of Florida’s most precious botanical treasures. This perennial forb might not be gracing garden centers anytime soon, but it’s definitely worth knowing about – especially if you’re passionate about native plant conservation.

A True Florida Native

Cooley’s water-willow is a plant species native to the lower 48 states, but you’ll only find it in one place: Florida. This makes it what botanists call an endemic species – it’s found nowhere else on Earth naturally. Talk about putting all your eggs in one basket!

  • Species observed
  • No observations

Why This Plant is Special (And Why You Probably Shouldn’t Grow It)

Here’s where things get serious. Justicia cooleyi has a Global Conservation Status of S2, which means it’s imperiled due to extreme rarity. In plain English, this plant is in trouble. The federal government has listed it as Endangered, with typically only 6 to 20 occurrences remaining and fewer than 1,000 to 3,000 individual plants left in the wild.

Our recommendation? Admire this plant from afar and support conservation efforts instead of trying to grow it. If you absolutely must have it in your garden, only source it from reputable native plant nurseries that can guarantee the material was responsibly propagated, not collected from wild populations.

What Does Cooley’s Water-Willow Look Like?

As a forb, Cooley’s water-willow is a vascular plant without significant woody tissue above ground. Think of it as an herbaceous perennial that dies back each year but returns from roots or buds at or below the soil surface. Unfortunately, detailed descriptions of its appearance are limited due to its rarity and restricted access to wild populations.

Growing Conditions and Habitat

This rare beauty has adapted to life in wetland environments. In the Atlantic and Gulf Coastal Plain region, it has a Facultative Wetland status, meaning it usually grows in wetlands but can occasionally be found in drier areas. If you were to grow it (again, only with responsibly sourced plants), you’d want to recreate these conditions:

  • Consistently moist to wet soil
  • Florida’s warm climate (likely USDA zones 8b-11)
  • Wetland or bog garden conditions
  • Native wetland plant community associations

Better Alternatives for Your Florida Garden

Instead of potentially contributing to the decline of this endangered species, consider these other Florida native water-loving plants:

  • Blue flag iris (Iris virginica)
  • Swamp sunflower (Helianthus angustifolius)
  • Cardinal flower (Lobelia cardinalis)
  • Other Justicia species that aren’t endangered

How You Can Help

Even if you can’t grow Cooley’s water-willow in your garden, you can still support its conservation:

  • Support organizations working to protect Florida’s wetlands
  • Choose other native wetland plants for your landscape
  • Educate others about the importance of protecting rare native species
  • Report any sightings to local botanists or conservation organizations

Sometimes the best way to love a plant is to leave it alone and protect its remaining habitat. Cooley’s water-willow serves as a reminder of how precious and fragile our native plant communities can be. By choosing abundant native alternatives and supporting conservation efforts, we can help ensure that future generations might still get to marvel at this botanical rarity in the wild where it belongs.

Classification

Group: Dicot
Kingdom: Plantae - Plants
Subkingdom: Tracheobionta - Vascular plants
Superdivision: Spermatophyta - Seed plants
Division: Magnoliophyta - Flowering plants
Class: Magnoliopsida - Dicotyledons
Subclass: Asteridae
Order: Scrophulariales
Family: Acanthaceae Juss. - Acanthus family
Genus: Justicia L. - water-willow

Species: Justicia cooleyi Monachino & Leonard - Cooley's water-willow

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA