Native Plants

Phlox Heliotrope

Heliotropium convolvulaceum var. californicum

USDA symbol: HECOC

annual forb

Lower 48 states: native

Meet the phlox heliotrope, a charming little wildflower that might just be one of the Southwest’s best-kept secrets. This delicate annual belongs to the borage family and represents a unique piece of our native plant heritage that deserves more attention from conservation-minded gardeners. Phlox heliotrope (Heliotropium convolvulaceum var. californicum) is ...

Phlox Heliotrope may be listed as rare in your area.
Global Conservation Status

Status: S5T3T4 | Secure: At low or no risk of extinction in the area due to an extensive range, abundant populations, and with little to no concern of declines or threats.

Phlox Heliotrope: A Rare Native Annual Worth Knowing

Meet the phlox heliotrope, a charming little wildflower that might just be one of the Southwest’s best-kept secrets. This delicate annual belongs to the borage family and represents a unique piece of our native plant heritage that deserves more attention from conservation-minded gardeners.

What Makes Phlox Heliotrope Special

Phlox heliotrope (Heliotropium convolvulaceum var. californicum) is a native forb – basically a fancy botanical term for a soft-stemmed flowering plant that’s not a grass. As an annual, it completes its entire life cycle in just one growing season, making it a fascinating example of nature’s live fast, bloom bright philosophy.

This plant has quite the collection of scientific aliases too, including Euploca convolvulacea ssp. californica and Heliotropium californicum, showing just how much botanists have debated its proper classification over the years.

Where You’ll Find It Growing Wild

Phlox heliotrope calls the American Southwest home, naturally occurring across Arizona, California, and Colorado. It’s a true native of the lower 48 states, having evolved alongside the region’s other desert and semi-arid plant communities over thousands of years.

  • Species observed
  • No observations

A Word About Conservation

Here’s where things get important: phlox heliotrope has a global conservation status of S5T3T4, which indicates this variety faces some level of conservation concern. While it’s not critically endangered, it’s not exactly common either. This means if you’re interested in growing it, you’ll want to be extra careful about sourcing.

The responsible approach: Only obtain seeds or plants from reputable native plant nurseries that can verify their stock comes from ethically collected, locally-appropriate sources. Never collect from wild populations.

Garden Potential and Considerations

As a native annual forb, phlox heliotrope could potentially fit into:

  • Native plant gardens focused on southwestern flora
  • Wildflower meadows or naturalized areas
  • Educational or conservation-focused landscapes
  • Xerophytic (drought-tolerant) garden designs

However, there’s a catch – detailed growing information for this specific variety is surprisingly scarce in gardening literature. This likely reflects both its specialized habitat requirements and its conservation status.

The Reality of Growing Rare Natives

While phlox heliotrope represents an authentic piece of southwestern botanical heritage, its rarity and the lack of detailed cultivation information make it a challenging choice for most home gardeners. Unless you’re specifically working on habitat restoration or have experience with rare native annuals, you might want to consider more readily available native alternatives that provide similar ecological benefits.

Supporting Native Plant Communities

If phlox heliotrope has captured your interest, consider these approaches:

  • Support local conservation organizations working to protect native plant habitats
  • Choose other native southwestern annuals that are more readily available and well-documented
  • Visit botanical gardens or natural areas where you might observe this species in its natural setting
  • Participate in citizen science projects that help track rare native plant populations

Sometimes the best way to appreciate a rare native plant is to ensure its wild populations remain healthy and thriving. By choosing abundant native alternatives for our gardens and supporting conservation efforts, we help protect botanical treasures like phlox heliotrope for future generations to discover and admire.

Heliotropium convolvulaceum var. californicum is also known as...

Often we refer to plants by their common names. When shopping for plants the scientific name is the best way to positively identify the plant species you desire. But some plants have more than one name! While it doesn't happen often, nurseries might display one name while you're searching for another. Heliotropium convolvulaceum var. californicum is also known as:

Euploca convolvulacea ssp. californica | USDA symbol: EUCOC2
Heliotropium californicum | USDA symbol: HECA26

Why do some plants have more than one name? Over time plant species may be renamed for a few reasons:

  1. Botanists in different regions named the same plant without knowing it had already been classified.
  2. A species was reclassified after scientific advances in, for example, DNA analysis.
  3. Slight variations within a species are sometimes mistakenly identified as entirely new species.

Classification

Group: Dicot
Kingdom: Plantae - Plants
Subkingdom: Tracheobionta - Vascular plants
Superdivision: Spermatophyta - Seed plants
Division: Magnoliophyta - Flowering plants
Class: Magnoliopsida - Dicotyledons
Subclass: Asteridae
Order: Lamiales
Family: Boraginaceae Juss. - Borage family
Genus: Heliotropium L. - heliotrope

Species: Heliotropium convolvulaceum (Nutt.) A. Gray - phlox heliotrope

Variety: Heliotropium convolvulaceum (Nutt.) A. Gray var. californicum (Greene) I.M. Johnst. - phlox heliotrope

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA